Email Marketing
- Home
- Digital Marketing
- Email Marketing
Email marketing plays an essential part in a company's marketing strategy, as it helps to foster customer relations and maintain customer engagement in the period between purchases. An email marketer is a guest in a customer's inbox; this enables them to interact with the customer on a more intimate level.
Why is email marketing important?
Email marketing is one of the top sales conversion channels according to 47% of marketing leaders. Email marketing is an effective and reliable way to reach your target audience and communicate with them.
Access to customer insights
In the context of email marketing, you are the proprietor of the relationship between your customer and your brand. All the information collected from marketing emails is available to you to analyse and make informed decisions. This allows you to gain insight into the interests of your audience and how they prefer to interact with your brand.
Longer lifespan
Email addresses are known to be "sticky," meaning that users retain the address they have for an extended period of time, making it easier for them to maintain contact with their audience even after a period of time.
Ease of Use
With modern email marketing solutions, it’s easier than ever to set up and run an effective email marketing campaign. The vast majority of email marketing services providers offer dozens of templates and platforms that make it easy to create and send an email, as well as gather data and insights.
How Email Marketing can benefit your organisation
Your cause can benefit from Email Marketing campaigns that create greater brand awareness and improved engagement for your high-value content.
Drive Website Visits
Utilize search engine optimization (SEO) to drive relevant search engine results to your website from users searching for your product services.
Send campaigns directly to your customers’ inboxes
DSPL servers are designed to provide the highest level of deliverability, so you can send with assurance.
Creating eye-catching emails without any prior knowledge of graphic design.
Begin from the beginning or utilize a free template. With the Drag & Drop editor, email design becomes a breeze.
FAQ
Why Email Marketing?
Email Marketing is the largest and most widely used digital marketing channel and the ideal tool for organisations to interact with their users.
Find Your Audience Using Email Marketing
Discovering your customer base through Email Marketing may appear to be like searching for a needle in a haystack in the vastness of the internet. However, your customers are not hidden in a sea of billions of users. You must identify and segment your target audience and reach them directly in a manner that resonates on a personal level. It is this insight that enables us to provide profitable Email Marketing campaigns to our clients.
