Search engine optimization (SEO) is the process of optimizing a website to rank higher on search engine results pages (SERPs) in order to increase the visibility of the website when users are searching for a particular keyword or query. As a result of optimizing a website across a variety of keywords, the website will experience an increase in organic traffic. Organic traffic is generated from Google's natural listings, rather than paid advertisements.

Your business should invest in Search Engine Optimization (SEO). SEO provides a cost-effective way to drive traffic to your website without the need to pay for each click. When running PPC advertisements, you will be charged for each click on your website via this channel. On the other hand, organic ranking on the search engines provides free traffic (at least in CPC terms). However, it is important to note that ranking a website on the search engine results pages (SERPs) requires a significant investment of skills and resources.

If you want to get your chosen keywords to rank well, there are a few key things you need to keep in mind. You've probably heard the phrase "content is king" before, and it's true. High-quality content that speaks to your target keywords and meets user expectations is key to boosting your rankings. Backlinks are just as important, and if you work on both at the same time, you can start to see a boost in your rankings. There are a few technical things you need to take care of as part of your SEO strategy, like the structure of your site, navigation, and internal links.

In order to rank highly on Google, it is necessary to have earned the right to do so. Generally, six months to one year is considered a reasonable timeframe, however, this is largely dependent on the resources allocated to the strategy, the degree of competition, and the actions of competitors who are competing for the same query. For example, a local term, such as "plumber" in "location", may take a relatively short period of time to rank, whereas a new website for the term "laptops" may take years to rank.

Technical SEO errors can impede the performance of a website and impede it from achieving its full potential in organic search. It is essential to be able to detect and rectify technical issues as soon as possible and to maintain a high level of visibility of technical issues. SEMrush's Site Audit Tool can be used to identify and monitor technical issues and opportunities. The tool contains a variety of thematic reports, including crawlability reports, HTTPS reports, site performance reports, and more. Additionally, it contains errors, warnings and notices across more than 130 points.

It is important to note that SEO-friendly content does not mean keyword-rich content. In fact, SEO must be an integral part of the content development process if organic content is to be successful. So, how does SEO-friendly content begin? The first step is to conduct keyword research to gain insight into the terms users are searching for, identify search intent and the appropriate format, and optimize on-page SEO accordingly.

Speaking of Executive Experience, our team members know how to work professionally with all types of businesses, from B2B to eCommerce, etc. We are able to work with all types of companies and verticals, and then leverage our SEO expertise to benefit each client's bottom line.